Why you Should be using Images in your Posts
If there’s one thing I’ve learnt from writing blog posts, it’s that
people barely ever read the whole thing (the majority of people won’t
even read this); they read titles. Images are a great way of sparking
the interest of the reader to make them read more of your content, as
they will see the images and want to know more about them, it also
really helps to break up large chunks of writing. There are
images relevant to every niche, from screen shots and diagrams to fine
art photography.
Which Images you Should Use
Choosing images that are relevant to what you’re writing about is key
to successful imagery. You may think that there’s nothing you can use
to help demonstrate your point, but there’s always something. Take this
example of my post on the
Top 20 Photography Websites,
even though I wasn’t trying to explain anything, I still used the
images to help draw in the visitors. All the screenshots were resized,
angled and had darkened edges to make them stand out, a somewhat time
consuming task, but worth it when you compare them to
a post where I didn’t use any other than a featured image – the difference is huge.
Where to Find Images for Free
There’s always traditional routes of taking photos yourself or asking
others for use of their photos, but this can be limiting and time
consuming. If you’re looking for an extensive catalog of imagery that
you can use, I recommend Flickr as a large chunk of the content
is licensed through Creative Commons. For those that don’t know,
“Creative Commons provides free copyright licenses to creators who want
to grant the public certain permissions to use their works, in advance
and without the need for one-to-one contact between the user and the
creator. “Noncommercial” or “NC” is one of four license terms that
creators may choose to apply to CC-licensed content.”
Creative Commons noncommercial licenses preclude use of a work “in
any manner that is primarily intended for or directed toward commercial
advantage or private monetary compensation”. This can be very confusing
and there’s a 200+ page document discussing exactly what people think
this mean. Obviously, the majority of websites have adverts these days
and people invariable make money from them, which some may consider as
commercial, but so long as you’re not linking directly to anything that
monetizes the blog post, you should be able to use them.
You absolutely can not use these images as a form of advertising.
Then, all you have to do is follow any other regulations they may
have in place such as no remixing (editing), provide attribution and
share alike (“If you alter, transform, or build upon this work, you may
distribute the resulting work only under the same or similar license to
this one.”).
Another great way of finding images, is to ask readers
to submit photos for use on your website for free. A
simple submission form is easy to set up and can provide some great
photos that take the strain away from having to provide every image,
just watch out though, you will have to wade through a load of bad
photos too.
Screen shots and diagrams work just as well at demonstrating a point,
especially when they’re comparison shots. Have a look at the 2 images
below, the first one is a comparison shot I used on my last blog post
when trying to show the correlation between spikes in traffic and the
change in search engine traffic afterwards. Underneath that is a diagram
that I hadn’t seen anywhere else on the internet, and it demonstrates
the change of perspective through different focal lengths of a lens.
This is a really strong image, and I’ve actually found myself reusing it
3 or 4 times in just a couple months. Working hard to provide content
like this makes a real difference to the quality of your post.
Where to Find Paid Images
There are distinct advantages and disadvantages to using paid images;
the quality if a lot better and easy to find, but you have to pay for
them, and good photography isn’t cheap. Stock image websites such as
iStock
have extensive catalogs of images, but you have to pay by the size and
good photos cost a lot more. On my personal website, I’ve never paid for
images, I’ve always taken them myself, but I write in the photography
niche so that’s a little easier for me.
Size and Orientation
I’ve experimented with different sizes in the past, but these are the
sizes I’ve settled on; fit within 600px*600px for landscape and
portrait images, and 450px*450px for square images. The text section of
my blog is 600px wide, so the sizes you’ll want to use may differ from
mine slightly. The reason I don’t tend to make my images any larger is
because I work from a 13inch screen and a 20 inch screen, and photos on a
13inch screen take up a lot of the room, and I like people to be able
to see text at both sides of the image so they know to scroll down. If
I’m finishing
a post about creating a photo, and that photo is portrait, then I may post the photo by 600px*900px.
Linking and Titles
Linking your photos to something relevant is a good way of sharing
traffic around your site, or to external sites that you would like
to recognize you more. In my post on the
Top 20 Photography Websites,
all the screenshots of websites also linked to those websites and the
owners of those websites were alerted to an article about them. This can
be a little bit time consuming, but it’s worth it, even if you do link
to them elsewhere on the page.
If you’ve ever looked in detail at the results of a Google image
search you’ll notice that the key words you search for are often in the
title of the image, so if you title your images with relevant
information, then as your blog grows and gets recognised, so will your
(hopefully many) images in Google.
Managing and Protecting Images
Here’s a tip, instead of uploading all the files from different
locations and resizing them in WP, use software to manage them and
programs like dropbox to organize and sync them to multiple computers.
There’s a range of different photo file management software that you can
use, such as Aperture or Lightroom, and they allow you to export photos
to the exact size that you want them. All my files then go into
organized folders in my dropbox so that I can work between computers at
ease.
If you want to protect your images from being stolen and being used
without your knowledge or permission in other places, it’s a good idea
to include a small watermark in the corner of the photo with a link to
your website. It won’t stop someone who wants to take your photo without
your permission, but the watermark won’t distract from the rest of the
photo either. If you fear that someone has reproduced your photo
somewhere else, use
TinEye to trace where your photo has been used.
Featured Images
In the past you may have found it hard to produce a strong featured
image, but now that you’ve started including multiple images in your
posts, you’ll have plenty to choose from. The one you choose
doesn’t necessarily have to most accurately represent what the blog post
is talking about, it just needs to stand out on your home page. Have a
look at the
homepage
of my website to see the sort of images I like to use. To see if I’m
right about people not reading the whole of a blog post, if you decided
to comment, use the word strawberry in there somewhere.
Nothing
yells BORING than a over SEO’d blog article. Everybody is screaming
about SEO but, if it makes your content feel robotic and cold, people
won’t want to read it. People want to do business with people not
robots, so look for ways to add personality to your content to make it
valuable and relateable.